The Gold Coast will host the Amway Taiwan 2019 Leadership Seminar in November.
Being held at The Star Gold Coast, the event is expected to attract over 950 Amway distributors and company representatives for a five-day program.
“We are delighted to have secured this important incentive and offer our support to Amway Taiwan who will no doubt deliver an inspiring and motivating itinerary as part of their robust distributor reward program,” said Destination Gold Coast CEO Annaliese Battista.
“The Gold Coast offers business event travellers exceptionally diverse tourism experiences and high-quality venues in an enviable globally-renowned destination.”
The Gold Coast was selected ahead of other international destinations bidding for the program, including Canada, Hawaii and Tokyo.
Tourism Industry Development Minister Kate Jones said securing another Amway business event was a coup for Queensland.
“Winning the bid to secure a second Amway event for Queensland above other international competitors demonstrates the strength of our tourism offering and the importance of business events to Queensland’s tourism economy,” she said.
The bid was a collaborative effort secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program, and Tourism and Events Queensland’s Business Events Acquisition and Leveraging Fund.