Crystalbrook Collection has appointed Geoff York as CEO following his role as interim CEO.
York joined Crystalbrook as group director of hotels in July 2017 and led five Crystalbrook hotel openings and acquisitions in that time.
“I look forward to driving Crystalbrook to further becoming a thought leader on sustainable luxury hospitality in Australia,” he said.
“Travelling with a lighter environmental footprint must be at the forefront of everything we do. For Crystalbrook, this is all about empowering all our staff to think environmentally, acting smarter to create less waste such as the removal of plastics, embracing renewable resources, running paperless teams and working with local suppliers to reduce our carbon impact.”
As CEO, York will also be responsible for the opening of Crystalbrook’s 5-star Kingsley in Newcastle and the acquisition of Fantauzzo in Brisbane.
“Geoff has built a strong management team, he has been instrumental in developing the brand and acquiring new hotels and he has successfully navigated Crystalbrook through one of the most challenging years for the industry, which has him perfectly positioned to continue our expansion across Australia and beyond,” said Crystalbrook owner Ghassan Aboud.