Event Hospitality unveils new brand ‘Independent Collection’

Event Hospitality & Entertainment has announced the launch of a new brand designed exclusively for independently branded hotels in Australia and New Zealand.

“The launch of The Independent Collection is reflective of our ambitions to continue to innovate, offer tailored options and maximise asset value for owners,” said Norman Arundel, director of hotels and resorts at Event.

“The initiative responds to an emerging opportunity that we have the capability and expertise to respond to, delivering market leading results for owners.

“We own and operate our own hotels and provide our services under a range of management agreements under our award-winning brands so we understand that every hotel and owner has different goals and needs.

“Our expanded offer allows us to accommodate the unique requirements of independent hotel owners looking for highly flexible partnerships and strategies, meaning we can now offer and deliver management solutions for any type of hotel across Australia and New Zealand, either under our brands or under an existing independent brand.”

Over the past 18 months, Event has secured a number of agreements for independent hotels including Oval Hotel; The Ultimo; The Victoria Hotel; The Tank Stream; Yarra Valley Lodge; and Pensione Hotel.