Former cricketer Martin Snedden appointed BEIA Board Chair

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Martin Snedden has been appointed the new Independent Chair of Business Events Industry Aotearoa.

Former international cricketer Martin Snedden has been appointed the new Independent Chair of Business Events Industry Aotearoa (BEIA).

BEIA chief executive Lisa Hopkins says the board is excited to have Snedden agree to head the organisation.

“We are delighted to have Martin join the industry, as we head into a new era for New Zealand’s business events presence on the world stage,” she said.

He takes on the position previously held by Steve Armitage, who is now CEO of Hospitality New Zealand.

Hopkins says the work of BEIA has grown and developed under Armitage’s leadership over the past two years.

“The industry will be forever appreciative of Steve’s guidance during this crucial crisis and recovery period for our industry sector,” she said.

Snedden is well known as an international cricketer who represented New Zealand. He was CEO of Rugby World Cup 2011 and made a Companion of the New Zealand Order of Merit in 2012.

As CEO of the Tourism Industry Association, he led New Zealand’s tourism industry, during 2012 and 2013, through the creation of ‘Tourism 2025’ and was until recently Board Chair of New Zealand Cricket.

Armitage welcomed Snedden’s appointment.

“Martin’s governance background, knowledge of membership associations, and experience leading major events will be an absolute asset to the business events sector going forward,” he said.

Snedden says he is thrilled to be taking on a new challenge.

“I am excited to be working with the BEIA Board, Lisa and her team and look forward to gaining many new insights, and to sharing my experience with this engaged and passionate industry,” Snedden said.