Fiji’s tourism earnings to push past $2bn in 2023

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Fiji’s tourism earnings will exceed the $2 billion mark in 2023, almost three quarters of 2019 levels, according to the Ministry of Finance.

Tourism earnings totalled $1499 million in 2022, equating to 72.6 per cent of 2019 levels. In 2023, tourism earnings are forecast to reach $2.1 billion, while tourism earnings are expected to increase to more than $2.1 billion in both 2024 and 2025.

“The strong rebound in visitor arrivals after reopening of borders in December 2021 combined with higher spending by tourists given pent-up demand underpinned the favourable outcome,” the Ministry said.

“Although tourist per-diems are expected to normalise to pre-pandemic levels, this is projected to be offset by continued growth in visitor arrivals.”

Tourism Fiji was given $7 million to support new marketing strategies an increased marketing grant of $30 million will be provided in the new financial year.