Fiji has become the first nation to join the Leading Destinations of the World program by EarthCheck, joining sustainable cities, regions and communities such as Zurich, Portugal and Brisbane to name but a few.
Tourism Fiji CEO Brent Hill said Fiji’s inclusion in this program reflects the nation’s dedication to preserving its abundant natural beauty, unique ecosystems and rich heritage.
“We are thrilled to have the backing of EarthCheck as we progress our sustainability journey,” he said. “Fiji’s rich biodiversity and culture are not only our greatest assets, but also our responsibility to protect.
“Through science-driven strategies, a focus on capacity building and sustainability efforts aligned to international best practices, we aim to ensure our paradise remains a cherished destination for generations to come.”
As part of benchmarking and certifying the destination, EarthCheck’s partnership with Tourism Fiji will include Loloma Fiji, an accreditation program for Fiji’s tourism industry to benchmark their performance in 10 key areas, including water, waste and energy usage.
Fiji will now begin the process of benchmarking, performance tracking and working towards Silver (1-4 years), Gold (5-9 years), Platinum (10-14 years) and eventually Master (15+ years) certification.
“We’re the first country in the world to go down this path of certification, but we want to set an example for destinations across the Pacific,” Hill said.
“Together with EarthCheck, Fiji is poised to set new standards for responsible travel. We’re ready to show the world that a balance between nature, culture and commerce is not only achievable, but absolutely essential for a brighter future.”