Expertise Events adds new potato festival to portfolio

Expertise Events has added a new festival to its portfolio of events with the Robertson Potato Festival to debut in 2022.

To be held over the weekend of April 30 to May 1, the Robertson Potato Festival will celebrate the diversity and importance of what is the world’s fourth largest food crop.

“Robertson, with the Big Potato as the town tourism pit stop, is surrounded by rich red soil and known to be one of the best potato producing areas in the country, and we look forward to bringing this inspiring event to life,” said organiser Gary Fitz-Roy, who has farmed in the area for 25 years.

More than a line-up of products for sale, the Robertson Potato Festival aims to be an annual entertainment event bringing the locals together.

“It’ll be interactive in an old school way and our goal is to shine a spotlight on Robertson as a fun town to visit and encourage tourism in the district, providing a boost to counteract the last two years affected by Covid,” said Fitz-Roy.

“For the last two decades there has been talk about establishing a Potato Festival, we are pleased to drive the launch of this exciting event.”