Representatives across a number of event associations met with Victoria’s Tourism and Major Events Minister Martin Pakula this week to discuss ways to boost the sector as it begins to rebound from the restrictions of the last two years.
Event organisers and suppliers joined the Exhibition & Event Association of Australasia, Meeting and Events Australia, Victorian Tourism Industry Council and leaders from the Melbourne Convention & Exhibition Centre and the Melbourne Convention Bureau to discuss how to rebuild an industry that contributed over $12 billion to the Victorian economy and employed 85,000 Victorians prior to the pandemic.
The recent Victorian Government announcement that tickets for conferences and exhibitions are included in the $30 million rebate scheme being offered to Victorian consumers was welcomed by the industry groups and they look forward to engaging further with the Government in relation to the details of the scheme.
The sector has seen a number of large conferences and exhibitions return over recent weeks to Victoria, with strong exhibitor and patron attendance further buoying industry confidence.
“Now is the time to conduct or attend a meeting, conference or exhibition in the coming weeks and months, not only to commercially benefit the participant and their organisation but the broader Victorian economy and business event community,” the group said in a statement.