Destination Gold Coast heads to Singapore to reignite $42m tourism market

Destination Gold Coast at the recent Sydney event.

Destination Gold Coast hosted its first trade mission to Singapore this week since the start of the pandemic.

The trade mission aims to capitalise on the reopening of international borders and eased travel restrictions to re-establish relationships and win back the $42 million Singaporean tourism market.

It comes only a week after showcasing its new business events campaign, The imagination capital of Australia, to national and international buyers at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne.

Destination Gold Coast also last week hosted its first non-virtual trade event in Sydney meeting with more than 30 tour operators, wholesalers, and travel agents.

“The city has not stood still during the pandemic,” said Destination Gold Coast CEO Patricia O’Callaghan.

“In fact, it has worked even harder to reinvent itself to ensure the visitor economy rebounds as quickly as it can as international markets start to return.”

Destination Gold Coast joined Tourism and Events Queensland, Brisbane Economic Development Agency, and Tourism Tropical North Queensland for the three-day trade mission in Singapore, meeting with airlines and trade partners to showcase the State.

O’Callaghan said the Gold Coast had a particularly strong relationship with Singapore having welcomed back direct flights with Scoot Airlines in February.

“The response has been overwhelmingly positive,” she said. “Singaporeans can’t wait to come back to the Gold Coast, and the Gold Coast can’t wait to roll out the red carpet.”

Singapore contributed 33,000 visitors and $42 million to the economy prior to the pandemic.

Destination Gold Coast expects Singapore to come back particularly strongly for business events as it was always a highly engaged market for Gold Coast prior to the pandemic.

To date, 144 events have been booked for the Gold Coast for the remainder of 2022, with Destination Gold Coast’s new campaign expected to boost demand even further.