This year’s Darwin Festival delivered a total economic impact of $32.5 million following a record-breaking 170,008 attendances and selling 39,361 tickets to locals and visitors.
The 2022 instalment also generated 68,337 visitor nights, with a total of 65 per cent of ticketed shows sold out across 150 performances in 20 venues.
“We were excited to welcome interstate and overseas visitors and artists back to Larrakia country to be part of the huge Darwin Festival 2022 program, and we were fortunate that nothing got in the way of us celebrating 18 fun-filled nights of culture and the arts,” said Darwin Festival CEO James Gough.
The positive research results come off the back of Darwin Festival taking out the 2022 ‘Major Festivals and Events’ Brolga Award at the Northern Territory Tourism Awards held in Alice Springs last month.
“Darwin Festival has long been an icon on the Territory’s calendar of events, and we are thrilled to see this Top End drawcard achieve record-breaking results this year,” said Coryn Huddy, Northern Territory Major Events Company’s head of events and operations.
“Festivals play such an important role in helping the Territory thrive as a must-do visitor destination, and these research results further demonstrate the vital links between delivering events to boost visitation, help back local businesses and further develop our economy.
“We are proud to support Darwin Festival and would like to congratulate the organisers on another successful event that not only broke records but also earnt them a 2022 Brolga Award.”
