Critical for post-Covid recovery as Sofitel Adelaide welcomes its first guests

(L-R) Adrian Williams (VP Operations Accor South Australia, Victoria, Tasmania and WA), South Australian Premier Steven Marshall, Rachael Harman (Sofitel Adelaide General Manager) and Managing Director Palumbo, Daniel Palumbo.

The Sofitel Adelaide has welcomed its first guests, becoming the first new-build, international five-star hotel to open in Adelaide’s CBD in 30 years.

Premier Steven Marshall joined Daniel Palumbo, managing director of the hotel’s owner and developer Palumbo, at yesterday’s ceremony to mark the $150 million hotel’s official opening

“A hotel development of this calibre will play a critical role in the post-COVID recovery of our tourism sector, as we reopen South Australia’s borders from November 23,” said Marshall.

“This investment by the South Australian family-owned Palumbo group and international hotel brand Sofitel is a massive show of support for South Australia’s future and the potential in our tourism sector.”

The hotel also features Garçon Bleu, a French re-imagined restaurant with elevated city views from its location on level nine.

The 90-seat dining room boasts an open kitchen, an extensive wine wall and an oyster and raw seafood bar. In addition, Sofitel Adelaide has also opened street-level Champagne bar Déjà Vu.

“Prior to the pandemic, South Australian tourism was booming, hotel bookings in Adelaide hit their highest in the past decade and our visitor economy hit a record-high $8.1 billion,” said Rodney Harrex, CEO of the South Australian Tourism Commission.

“It is with this solid foundation that we welcome Adelaide’s new internationally recognised five-star hotel, the Sofitel Adelaide, which will be a major drawcard for interstate and international visitors in the months and years ahead.”