BWH Hotel Group to debut Aiden brand in Darling Harbour

BWH Hotel Group will open its first Aiden by Best Western branded hotel in Australia at Sydney’s Darling Harbour.

Aiden by Best Western @ Darling Harbour will open in late 2020 in a refurbished 1930s art deco building located on the western side of Darling Harbour, directly opposite the pedestrian Pyrmont Bridge and metres from the entrance of the Harbourside shopping complex.

The 88-room hotel will also feature a café, bar and retail shop on the ground floor.

“Where better to open our first Aiden to Australasia than in the centre of Sydney’s iconic leisure precinct, Darling Harbour,” said BWH Hotel Group Australasia managing director Graham Perry.

“We’re delighted to be partnering with iHHL, who are undertaking the conversion of this iconic Sydney building which will become a superb lifestyle hotel offering high quality affordable accommodation for modern travellers.”

iHHL’s Nicolas Chen said the hotel will bring a “touch of Parisian-style hospitality and class to Darling Harbour”.

“The end result will be an eminently affordable Sydney CBD-fringe stay in a busy, well located and highly popular precinct,” he said.

“We selected the location for our development due to its ideal positioning, close to world class attractions including the Australian National Maritime Museum, the International Convention Centre, the Sydney Fish Market, Cockle Bay Wharf, King Street Wharf and Barangaroo.”