Branding unveiled for Geelong’s new convention centre Nyaal Banyul

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The Nyaal Banyul Geelong Convention and Event Centre has unveiled its new branding, which draws upon its name meaning ‘open your eyes to the hills’.

The Melbourne Convention and Exhibition Trust, who will operate the venue when it opens in 2026, engaged with Wadawurrung Traditional Owners Aboriginal Corporation throughout the brand development process.

Melbourne Convention & Exibition Centre (MCEC) chief executive Natalie O’Brien said the new brand celebrates First Nations culture and storytelling.

“We’ve collaborated with the Wadawurrung Traditional Owners to develop a brand that the whole Geelong community can be proud of, as well as creating a captivating value proposition for customers and visitors, that encourages belonging, sharing and seeking,” she said.

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MCEC head of marketing Elizabeth Kozmevski said the new brand embodies their goals for Nyaal Banyul.

“Creating a space for belonging and gathering, where individuals can not only share and seek knowledge, but also be inspired by the diversity of landscape and cultural heritage that surrounds us,” she said.

The Federal Government has contributed $30 million towards the Nyaal Banyul Geelong Convention and Event Centre precinct, with the Victorian Government contributing $423 million and the City of Greater Geelong $3 million.

The precinct is the centrepiece of the Geelong City Deal, which is a 10-year partnership to revitalise Geelong through critical infrastructure.

“As one of the biggest developments in regional Victoria, we are proud to work with the traditional owners to help bring this project to life and deliver so many benefits to the region,” said Minister for Tourism and Major Events Steve Dimopoulos.