The Melbourne Convention and Exhibition Trust has been named as the operator for the new Geelong Convention and Exhibition Centre (GCEC) that will open in 2026.
The Trust already manages the Melbourne Convention and Exhibition Centre (MCEC) and will manage both GCEC and MCEC to leverage expertise and opportunities to collaborate.
The $294 million GCEC will be developed on the Geelong Waterfront precinct and incorporate a 1000 seat plenary venue and at least 3700 square metres of flexible event space to allow large and small events to run concurrently.
“We have more than 25 years’ experience hosting and delivering world class business events and we’re excited to start operating in Geelong and the Bellarine,” said MCEC chief executive Peter King.
“We look forward to engaging the local community, businesses, and event organisers as the Centre is developed.
“The new facility will expand Geelong’s annual events offering and provide extraordinary experiences to the community and wider region.”