Beef 2021 sees thousands of visitors head to Rockhampton

The beef industry’s largest global event got underway this week in Rockhampton with around 100,000 international, national and local attendees, either in person or virtually.

Speaking at Beef 2021, Queensland Premier Annastacia Palaszczuk said it was a testament to the hard work of Queenslanders that organisers were able to stage the event during a global pandemic, attracting tens of thousands of visitors to Australia’s beef capital.

“Being able to hold events like Beef 2021, an exceptional mix of industry, entertainment and food, is critical to Queensland’s economic recovery,” she said.

“This is an incredible boost for the regional economy, tourism and for Queensland’s world-renowned beef industry.”

The event included a trade fair promoting more than 500 businesses, as well as symposiums and seminars, and the opportunity to take part in property tours.

This year also saw for the first time an ag tech and innovation hub called Tech Yards that showcased Queensland innovations and deliver new research information to producers.

“Organisers have also worked very closely with health authorities to make this a COVID-safe event and I am certain it will be a massive success,” said Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner.