Adam Harriden has taken on the role of executive creative director at live brand agency INVNT.
Reporting into INVNT’s chief creative officer, Paul Blurton, Harriden is responsible for leading the creative output of campaigns for the agency’s APAC clients.
He brings nearly 20 years’ experience to the role, and has worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Clemenger BBDO’s experiential agency, Traffik, and most recently as a freelance consultant.
Over the course of his career Harriden has produced award-winning creative campaigns in Sydney, New York and Dubai, for brands such as Samsung, Sony, Schweppes, Vivid Sydney and SXSW in Austin, Texas.
“I take an honest approach when it comes to my client relationships, and encourage them to re-think the way they do things, so INVNT’s ‘challenge everything’ mantra really resonated with me,” he said.
“I am a big believer that it we’re not doing work that’s good, it’s not worth doing. I am passionate about collaborating with brands that are doing good, whether it’s educating and inspiring their customers and communities, partnering with not-for-profit organisations or taking a pro-active stance on sustainability.
“I look forward to developing campaigns for our clients that break through traditional barriers and in doing so, help them meet their objectives.”
Laura Roberts, managing director, INVNT APAC said the addition of Harriden will continue to position INVNT as a “game-changer” in Australia and the APAC region.