Event management company Arinex has marked its 50th anniversary by launching a refreshed brand with new logo, and paying tribute to its founder Roslyn McLeod.
The brand was unveiled to over 250 Arinex clients, past and current staff, partners and industry leaders at its 50th anniversary celebration at ICC Sydney on Friday.
“Arinex has a proud history of delivering exceptional event solutions for our clients around the world,” Arinex managing director Nicole Walker said.
“Our refreshed brand stays true to our legacy while emphasising our commitment to innovation, creativity and connection.
“Our new logo is a symbol of our vision for the future, to continue building genuine connection and success stories for our clients through inspiring experiences. It features a modern design that reflects our progressive outlook.
“The simplified tagline, ‘Inspiring Experiences’ emphasises our passion for delivering on our clients’ ambitions.”
A major focus of the event was to pay tribute to McLeod, who founded the company in 1973 and remained at the helm until 2021.
“In business events we talk a lot about legacy,” said McLeod. “The best legacy to come out of 50 years is the relationships and friends created and maintained. I have run my race and I now leave the company in the capable hands of Nicole Walker.”