Running across August 2-3, AWAPAC will feature a festival-esque program including keynote presentations and workshops, immersive brand experiences and hands-on activations from industry leaders including Meta, TikTok, Twitter and Amazon.
For the first time, there will be a dedicated sub-program focused on supporting the next generation of communications professionals integrated throughout to address.
A daily careers fair will be held and emerging practitioners can book in for ‘speed-mentoring’ with some of the industry’s most senior experts with Luna Park’s Ferris wheel to be transformed into the AWAPAC Mentoring Wheel.
Advertising Week global president Ruth Mortimer said the event will give young attendees the tools and practical advice on how to upskill and elevate their careers.
“Australia is currently undergoing one of its worst skills and staffing crises on record following the impact to the creative and communications sector during COVID-19 and ongoing challenges to move talent around the world,” she said.
“AWAPAC presents an opportunity for the next generation of talent to make those invaluable connections through networking and mentorship and get a foot in the door. It is also a great opportunity for those already in the industry to learn new skills and keep up with trends and changes.”
AWAPAC 2022 will see Luna Park transformed across four main areas – The Great Minds Stage; The Tech Lab Stage; The Innovation Factory Stage; and The Amazon Ads Studios, a virtual broadcast studio streaming original content.
“The media industry has undergone a fundamental shift in recent years, and it has significantly impacted how and where consumers access news and entertainment,” Mortimer said.
“To continue to understand and reach consumers with relevant information, big brands need to be aware of this shift and be proactive in how they change communications.”