Accor Plus has appointed Renae Trimble as CEO after spending five years leading the commercial division for Accor Pacific.
In her new role, Renae will be responsible for ensuring the programme continues to provide valuable benefits and experiences for its 360,000 members.
“I am honoured to be leading Accor Plus, a programme that I have been heavily involved in through my work at Accor Hotels, particularly over the last ten years,” she said.
“I am excited to be leading the team that I know is highly engaged and dedicated to delivering exceptional experiences to our members and we will continue to grow and evolve the programme to meet the changing needs and desires of our customers.
“We want to make Accor Plus the most competitive paid loyalty program in Asia Pacific and with the team we have in place and plans for expansion, we’re all excited for what’s to come.”