Accor partners with Microsoft to launch new hybrid meeting concept

Accor is collaborating with Microsoft to launch a new hybrid meetings concept supported by Microsoft Teams.

Launching in April, All Connect aims to raise the bar on the hybrid meeting experience which is expected to be an enduring legacy of the Covid-19 pandemic.

More than half (55%) of Accor hotels with meeting rooms are already providing hybrid meetings solutions to their clients, with Accor aiming for all of its hotels with meeting rooms comply with the new hybrid meetings standard by 2022 across all brands.

All Connect will focus primarily on small meetings (8 to 50 physical participants), enabling corporate customers and meeting planners to combine physical in-hotel meetings with virtual interactions across multiple locations simultaneously. Meetings will take place on the Microsoft Teams platform, where attendees can connect and engage virtually.

In Accor meeting spaces, Microsoft Teams Rooms and Surface Hub 2S will connect people on-site to those joining remotely.

Research by Accor shows that half of physical meetings planned by the company’s customers in 2021 will switch to virtual formats, and that 70 per cent of respondents see hybrid meetings as an important service in the future.

“The Covid-19 pandemic has caused business travellers and meeting planners to review the way they work,” said Patrick Mendes – Group Chief Commercial Officer in charge of Sales, Marketing, Distribution and Loyalty at Accor.

“Virtual and hybrid formats have become an essential part of daily business life. Accor’s new concept All Connect, created in collaboration with Microsoft Teams, will be an important tool for our guests, offering them the opportunity to organize safe, qualitative and seamless hybrid meetings as they continue to focus on health and safety and sustainability.”

Jean-Philippe Courtois, executive vice president and president, Microsoft global sales, marketing & operation, said the future of work is hybrid.

“We want every person and every organisation to benefit from this new working environment in a way that ensures business continuity,” he said.

“That’s why we are proud to collaborate with Accor on All Connect, helping their customers stay connected wherever they are.”