Zoom is preparing to launch its latest move into the interactive virtual events space with Zoom Events.
The all-in-one platform combines its widely popular Zoom Meetings, with the ability to produce ticketed, live events for internal or external audiences of any size.
The move follows global research by Zoom that showed virtual events were not going away even beyond the pandemic.
In the US, 80 percent of respondents agreed that everything will continue to have a virtual element post-pandemic, with 52 percent of US respondents planning to enjoy events both in-person and virtually.
“It’s an exciting time to be at Zoom where the pace of innovation continues to accelerate,” said Oded Gal, chief product officer at Zoom.
“We know that people are looking for flexibility in how they attend events in the future. The hybrid model is here to stay, and Zoom Events is a perfect solution for our customers who are looking to produce and host customer, company, and public events with an easy, yet powerful solution.
“This is another way we’re helping customers scale to meet consumer demands and the evolving virtual and hybrid landscape.”