Woolstore 1888 Sydney to join Accor’s portfolio of Handwritten Collection hotels


Hotel Woolstore 1888 in Sydney will join Accor’s portfolio of Handwritten Collection hotels this month under a hotel management agreement with the hotel’s new owners Shakespeare Property Group.

First opening as a hotel in 2013, the four-level sandstone and brick building offers 90 guestrooms, a multi-award-winning restaurant and wine bar, a private dining room and meeting space.

“We’re seeing rapidly increasing popularity and demand in the boutique accommodation market, and Hotel Woolstore 1888 is well placed to capture this growth as a Handwritten Collection hotel,” said Adrian Williams, Accor Pacific COO PM&E.

“Through our Handwritten Collection brand, we’re broadening our portfolio of boutique hotels and bringing together small to mid-size hotels that authentically reflect the character and warmth of the people who love and look after them.”

Hotel Woolstore 1888 is the fifth hotel that Shakespeare Property Group has partnered with Accor on, following the success of Pullman Cairns International, Novotel Cairns Oasis Resort, Novotel Sunshine Coast Resort and Peppers Marysville.

“Handwritten Collection offers flexible brand standards, which is perfect for boutique hotel owners,” said Richard Saab, Shakespeare Property Group’s VP hospitality assets and investments.

“It enhances the guest experience with a few light brand attributes, while still allowing us to benefit from Accor’s high standards of hospitality and globally renowned sales, distribution and loyalty platforms.”