Wellington secured 29 per cent market share of all New Zealand’s business events held in the first three months of this year, putting it at the top for the nation.
Waikato region was second in the country at 13 per cent, with 196 business events held in the region during January to March.
Wellington also hosted the largest share of delegates country-wide at 28 per cent, followed by Auckland (14 per cent) and Waikato (13 per cent).
Hamilton & Waikato Tourism chief executive Jason Dawson said it fantastic to see such a strong result for the region given the tough environment the sector has been operating in over the last 18 months.
“These figures show the region is in high demand with meeting and conference organisers and highlights the strength of our business events offering in Hamilton and the wider region – from our world-class venues and exceptional event hosts to our exclusive team-building and incentive activities along with a wide range of accommodation offerings” he said.