The Gold Coast Convention and Exhibition Centre (GCCEC) has launched a ground-breaking industry app that allows the user to visit the venue on a 1:1 scale from any location globally.
Faced with the challenge of offering in-person site tours with unpredictable border closures and travel restrictions, the team developed a virtual solution, GCCECXR.
Supported by Tourism Australia’s Business Events Boost Program, the app invites potential clients to experience the business event centre in their own space, via extended reality (XR).
Through GCCECXR, the user superimposes a virtual model of the venue onto a real-world surface through their mobile screen. The app allows a walk around the entire building, and through the arena, halls, and central rooms at full size.
These spaces appear as a photorealistic 3D exhibition space, a gala dinner, and a seated arena.
“Site tours are one of our key selling tools and with many clients unable to travel due to current regulations, we’ve developed new ways to allow them to view the venue from their own home or office,” said Michelle Mann, GCCEC’s director of sales and marketing.
“But this mixture of the virtual and real-world is by far the most exciting. Of course, nothing replaces coming to the destination, face to face, tasting our food and meeting the team, but this tool provides an excellent first experience.”
Earlier this year, the venue launched an immersive 360-video site tour, also funded by Tourism Australia’s Business Events Boost Program.
“Domestic event activity is critical to getting the industry back on its feet while international travel has been on hold, and innovative projects like the GCCECXR experience help to encourage a restart to face to face business events,” said Robin Mack, Tourism Australia’s new business events general manager.