The Western Australian Government has launched a $6 million Tourism Flood Recovery Package that includes discount flights to Broome and Kununurra, tourism vouchers, and a national media campaign to show the Kimberley is “open for business”.
Tourism Council WA has welcomed the announcement, saying it was a much-needed boost for a region suffering its fourth year of tourism disruptions.
A Tourism Council WA survey showed that 15 per cent of Western Australian tourism businesses were affected by the floods, with the majority reporting cancellations and declines in forward bookings.
“The $6m package announced today is critical support for flood affected tourism operators and communities who are now facing their fourth year of major tourism disruptions,” Tourism Council WA CEO Evan Hall said.
“There are tourism operators in places like Broome and Kununurra operating as usual and offering fantastic experiences, but widespread media coverage of the floods has caused visitors to unnecessarily cancel their plans or postpone their holiday.”