WA Budget includes $30m to attract major events

major events

The Western Australia government will invest an extra $30.7 million over four years to attract more major events to the state.

The 2023-23 Budget includes $20 million for a Major Events Fund including business events, or $5 million a year, and an extra $10.7 million for the Event Tourism budget.

Destination marketing has also been given a $21.1 million boost over the next two financial years.

The funding will also be used to implement major marketing campaigns across the east coast of Australia and the 11 priority international markets of Europe, the United States of America, United Kingdom, China, Japan, India, Indonesia, Singapore, Malaysia, Hong Kong and New Zealand.

Tourism Minister Roger Cook said the government’s tourism strategy “has been gathering momentum very quickly this year”.

“We have announced a series of blockbuster sporting events in quick succession,” he said.

“These include the NRL State of Origin, the Wallabies international against England, the International Festival of Football, with four English Premier League teams, and WA also saw its first international event since borders were eased, the Margaret River Pro.

“We have been spreading the message around Australia and the world that WA is open for business and open for tourism. This Budget takes the strategy to the next level.”