Vivid Sydney 2019 has broken all records for attendance and international visitation, with 2.4 million guests attending the festival of light.
International travel package sales to the Vivid Sydney festival have grown exponentially, with a record 86,700 international travel packages sold – 13,000 more than in 2018 – an increase of 19 per cent.
Vivid Sydney enjoyed significant growth from the US specifically due to airline partner campaigns (17,170 packages, up 163 per cent), India (6,254 packages, up 46 per cent) and South Korea (6,565 packages, up 24 per cent).
Tourism Minister Tourism Stuart Ayres said the results were testament to Vivid Sydney’s popularity and universal appeal, as well as the NSW Government’s marketing efforts via its tourism and major events agency, Destination NSW, which is the owner, manager and producer of Vivid Sydney.
“Vivid Sydney 2019 generated $172 million in tourism expenditure for NSW, which is an outstanding return for our State, especially coupled with the international profile the festival brings,” he said.
Destination NSW CEO and Vivid Sydney executive producer Sandra Chipchase said China saw 25,200 Vivid Sydney travel packages sold (up 7 per cent) and over 7,700 to Malaysia (up 12 per cent).
“The majority of our travel packages include a visit to regional NSW so many of our Vivid Sydney visitors are also enjoying attractions and experiences beyond Sydney,” Chipchase said.