Visit Sunshine Coast’s new PR manager

Maddy Schilg is VSC's new public relations manager.

Visit Sunshine Coast (VSC) has appointed Maddy Schilg as public relations manager, replacing Lauren Grounsell who has gone on maternity leave.

Schilg’s previous experience includes public relations roles at a range of agencies, including One Green Bean in London, where she worked on accounts including Tourism Australia, Qatar Tourism, TUI and dnata’s Gold Medal and Travel2 brands.

“With so much to promote here on the Sunshine Coast, public relations plays a crucial role in our operations and we’re excited to welcome Maddy to the VSC family,” said Visit Sunshine Coast CEO Matt Stoeckel.

Grounsell will return to the organisation later next year in a new position of brand & content manager.

The new appointment follows the region’s last Sunshine Soiree of the season, held in Melbourne last Friday.

The Sunshine Soiree roadshow ended on a high in Melbourne.

A first for Melbourne, the event exceeded expectations with more than 50 event professionals attending the showcase.

“I am delighted with the resounding success of the Sunshine Soire series, these events not only showcase our region but allow for invaluable relationship building by face-to-face connections with buyers,” said Ali Thompson, VSC’s head of business events.

“We were blown away by the response in Melbourne, with the largest number of buyers out of all our Soirees. It was a beautiful sunny day – so we feel we literally brought the sunshine with us.

“Furthermore, we proudly introduced our new Sustainability Program in collaboration with Reforest.

“This initiative empowers events to make a positive impact on the Sunshine Coast by planting native trees in reforestation projects on the Sunshine Coast to remove carbon emissions.”