Visit Sunshine Coast unveils new brand identity for business events to showcase ‘extraordinary outcomes’


Visit Sunshine Coast (VSC) has unveiled its new brand identity for business events that encapsulates the spirit of the region.

Bringing this new brand to life is a new look and feel for the VSC’s business events logo, website and video. The revamped website also features an innovative supplier search function.

The video showcases the stunning beauty of the region, including the diverse sub-regions stretching from Caloundra to Noosa, the emerging city centre in Maroochydore and the thriving educational health precinct in Kawana.

The video also promotes the destination’s sustainability, featuring a range of venues while highlights how connected the region is domestically and to New Zealand.

“On the Sunshine Coast, we radiate a sunny disposition, fostering a ‘sunshine state of mind’ in business event attendees,” said Ali Thompson, VSC’s head of business events.

“Our natural environment enhances clarity, productivity, and tranquillity, setting the stage for extraordinary outcomes.

“With expansive open spaces and endless blue skies, this coastal haven invites big thinkers to kick off their shoes and let their minds wander. A destination where the possibilities are as boundless as the horizons – the perfect backdrop for innovation and collaboration.”