Visit Sunshine Coast CEO steps down

Simon Latchford has stepped down as CEO of Visit Sunshine Coast, describing his time in the role as being “among the most fulfilling of my life”.

“It has been a pretty demanding five years,” he said in a public farewell posted in the Sunshine Coast Daily.

“I have decided to leave the CEO role at Visit Sunshine Coast and take what they call in the business a ‘well earned break’ to recharge my batteries.

“My goal has always been to restore the region’s tourism fortunes and this was realised in the 2019 domestic and international visitor statistics, which showed we not only broke all records, but recorded the fastest growth in visitor numbers and spend of any region in Queensland.”

Despite the challenges for the region caused by the summer’s bushfires and Covid-19, Latchford said he was still optimistic about the future.

“I know the team at VSC is doing everything possible to engineer a recovery, but no-one can underestimate the challenges ahead,” he said.

“But I want to leave on a positive note. That ‘vibe’ that makes the Coast so distinctive will get us through.”