Virgin departure leaves Melbourne Fashion Festival without a major sponsor

Virgin Australia has ended its partnership with the Melbourne Fashion Festival (MFF) leaving the event without a major sponsor.

The beleaguered carrier, which entered voluntary administration on April 21, owing almost $7 billion to more than 12,000 creditors, is finalising a sale to American private equity firm Bain Capital.

“From today, the Festival will revert to its original name, the Melbourne Fashion Festival, as we farewell principal and naming rights partner, Virgin Australia,” said MFF chairman David Briskin.

“We have enjoyed a wonderful and long-standing partnership with Virgin Australia since 2014, and are sincerely thankful to all of the Virgin Australia team, past and present, who have supported us over the last seven years and have been with us at every step of our growth trajectory during that period.

“We wish them well as they enter a new chapter of operation.

“Looking forward, we are greatly encouraged by the ongoing support of the State Government of Victoria, and its commitment to major events in Melbourne as we design a responsible program of creativity, innovation and retail led experiences that deliver tangible outcomes to the State, and all participant groups involved.

“Currently, the MFF team is working hard behind the scenes to curate our event for a new world environment, and we look forward to sharing a re-imagined Melbourne Fashion Festival program with you in the coming months.”