Virgin Australia strikes back at Qantas grab for Gold members

Virgin Australia has countered a move by Qantas to get its loyalty program members to switch carriers.

Virgin has announced it will status match Qantas Gold members and above, and extend the status of existing Gold and Platinum Velocity Frequent Flyer members for up to a year if they take an eligible flight before March 28.

Velocity Gold and Platinum members who take two eligible flights before March 28 will also gain 5000 bonus points and be upgraded to Economy-X  or Business Class if they take three or more.

“We are really conscious that the December-January period is an important time to begin rebuilding the domestic Australian travel market and conscious that consumers haven’t had a lot of advance planning because nobody had confidence in when borders would open,” said Virgin Australia Group chief executive Jayne Hrdlicka.

“Everybody loves good competition and it’s the industry’s job to stimulate demand and rebuild the market.

“We are going to see Qantas and raise them one, given this is all in the spirit of bringing travellers back into the market.”