Victorian tourism spend hits new high


Victoria’s strong tourism sector has hit a new high, with new data revealing tourism spending in the state has hit a new record of almost $37 billion in the year ending September 2023.

Minister for Tourism, Sport and Major Events Steve Dimopoulos said the latest data from Tourism Research Australia is the third consecutive record result for Victoria.

The figures were driven by continued strong demand in the domestic market coupled with the recovery of international travel. Victoria’s top two international markets for expenditure were China, which surpassed $1 billion for the first time since 2019 and now sits at $1.6 billion, and India at $444 million.

Victoria had 22 per cent of Australia’s market share for overall visitor spend in the year ending September 2023.

Every tourism region across Victoria experienced boosted domestic visitor expenditure compared to 2019, including an increase of 74 per cent for Geelong and the Bellarine, Phillip Island increased by 64 per cent and the Grampians saw a 59 per cent visitor expenditure increase.

The record tourism figures have been supported by the state’s major and business events calendar, according to Visit Victoria CEO Brendan McClements.

“It’s wonderful to be celebrating such strong results consistently again with the incredible and resilient people that make up our State’s visitor economy,” he said.

“In 2024, we’re focused on driving even more growth for the State by delivering world-class major and business events, and ensuring Victoria’s unique culture is showcased on the local, national and global stage.”