Victorian business event sector to get $42m support over four years

The Victorian Government will invest more than $42 million over four years to support the Melbourne Convention Bureau and Business Events Victoria to acquire business events for the state through its Business Events Program.

“This commitment recognises the essential role business events play in the Victorian visitor economy, and their contribution to innovation, job creation, trade and investment opportunities, for the benefit of the whole community,” said Melbourne Convention Bureau CEO Julia Swanson.

“The business events sector has been one of the hardest hit by the Covid-19 pandemic and these measures not only support the business events sector now, they also ensure we can sustain and grow the sector for the future.”

The National Business Events Program, a new funding initiative announced last month, will continue to provide eligible business event organisers cash grants to offset costs for hosting business events in Greater Melbourne.