Up to $25k available for events held in Melbourne under new program

A new funding initiative has been announced to encourage interstate organisations to hold their events in Melbourne.

Under the National Business Events Program, up to $25,000 may be offered to business event organisers to support costs for hosting their event in Melbourne, including accommodation, venue hire, transport and other event costs, with 50 per cent payable before the start of the event to support upfront expenses.

“We are thrilled to announce this new funding initiative to support the Victorian business events sector to regain momentum and provide a much needed helping hand to business event organisers in hosting their events in our city,” Melbourne Convention Bureau CEO Julia Swanson said.

“Our aim is to not only boost demand across the sector, fill our hotels and venues and support our local supply chain, but to provide planners and key decision makers the confidence to plan and book their event in Melbourne.”

With a focus on national association or corporate events, funding will be determined by the event duration and number of delegates attending the event in-person traveling to Victoria from interstate.

Eligible events will include conferences, exhibitions or tradeshows, workshops and seminars, as well as corporate meetings and incentive group events with a business event program.

“Melbourne has always been an innovator in the events space and if you have ever wanted to host your event in Melbourne, now is the time to get planning,” said Swanson.

Applications will be open until 30 June 2021 for new event bookings to be held in Melbourne through to December 2022.

With the Victorian Government’s recent announcement relaxing of restrictions during COVIDSafe Settings, Victoria has more flexibility around hosting business events with gatherings in larger numbers at approved organised events.

“We want to bring more business events to Victoria to boost our highly competitive global business events sector as the state continues on its path of economic recovery,” said Acting Minister for Tourism, Sport and Major Events Mary-Anne Thomas.