UNWTO rebrands to UN Tourism


The World Tourism Organization (UNWTO) has rebranded to UN Tourism as it looks to promote tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development.

“As society progresses, the tourism sector, much like many other sectors, needs to transform to serve as a catalyst for prosperity at a universal scale,” said Zurab Pololikashvili, Secretary-General of UN Tourism.

“Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism. The organisation takes on the role of driving a sustainable force that is now central to many economies.”

UN Tourism has 160 member states and hundreds of private sector affiliates, with its headquarters in Spain’s Madrid and regional offices in Japan and Saudi Arabia, as well as forthcoming regional offices in Brazil and North Africa.