Creative agency group Uno Loco Group has acquired The Conference Company bringing together a collective six decades of experience.
Founded by Jan Tonkin in 1990, The Conference Company has more than three decades of experience in organising business events, national and international conferences, exhibitions and awards programmes.
With a 28-year track record, Uno Loco Group is made up of two sister studios – Uno Loco specialising in business events and experiences, and Hula helping build brands, stories, content and communications for leading local and international brands.
“The Uno Loco team bring specialist capability spanning marketing, data and digital expertise that will help enhance client outcomes and create a strong future for The Conference Company, our clients and the talented team we have grown,” said The Conference Company managing director and founder Jan Tonkin.
Uno Loco CEO Blair Glubb says the agreement will see The Conference Company team continuing to operate as before, including key senior management roles, with Stephen Noble remaining in his role as manager Asia Pacific and James Brehaut as general manager.
“We’ve worked alongside The Conference Company for many years, and have a huge amount of respect and admiration for Jan and her team and the business they have grown,” said Glubb.
“Our vision is for growth in New Zealand, Australia and globally and this acquisition backs our belief that bringing people together through events and experiences is a growth industry.
“Our focus is to drive the ongoing success of The Conference Company alongside the TCC team. We’re also delighted to be working with Jan over the next six months to ensure a successful transition, and to be able to access her expertise on an advisory basis after that.”
Uno Loco group head commercial Thea Farrant Adam will work closely with Jan and team through this transition period, and will take on the role of CEO for The Conference Company from April 1.
“I’m looking forward to continuing The Conference Company’s legacy and reputation as a market-leader in the business events industry, and to amplify our offering for clients and industry partners through our combined capabilities” said Adam.
Business Events Industry Aotearoa (BEIA) welcomed the news, saying it is an “incredibly exciting time for both organisations”.
“Jan Tonkin is synonymous with the term professional conference organiser, and many in our industry owe their knowledge and passion to her leadership and influence,” said BEIA chief executive Lisa Hopkins.
