UK events industry sees recovery starting in September

The UK events industry believes a recovery from the Covid-19 downturn will kick off in just five months.

The Business Events Sentiment Survey has forecast that September is expected to be the most significant month when it comes to post Covid-19 recovery, with a rise in both enquiries and bookings levels.

In the survey, 38 per cent of respondents stated September as the primary month when they expect to see both enquiries and bookings begin to increase, though some believe this will happen sooner, with 12 per cent indicating July as the beginning of the recovery period. A further 10 per cent believe this will be August, with 13 per cent indicating this will begin in October.

In terms of industry-wide recovery, respondents believe that the impact of Covid-19 on the business events industry will be longer lasting. One in two respondents (50 per cent) believe that the industry as a whole will not return to any form of normality for at least 12 months, with only 27 per cent believing that this could be achieved within 9 to 12 months.

Created by PR agency davies tanner and the Business Visits & Events Partnership, the Business Events Sentiment Survey received responses from 556 business events professionals across the UK.