Trust centre stage as Thailand prepares to host UFI Global Congress

The Thailand Convention and Exhibition Bureau (TCEB) will host the UFI Global Congress.

TCEB will join forces with multiple partners including Bangkok Metropolitan Administration, Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association (THA) and Bangkok River Partners to welcome about 500 leading exhibition professionals from 50 countries to Bangkok from November 6-9.

“Each year its updates set the trends that move the global exhibition industry forward and to host them in Thailand is a huge win for the country’s MICE sector,” said TCEB president Chiruit Isarangkun Na Ayuthaya.

The Global Congress will be organised under a ‘Platforms of Trust’ theme that highlights one of key drivers behind the global exhibition industry.

“Markets are built on trust as are the exhibitions we run, the marketplaces we maintain, and the services we provide,” said Kai Hattendorf, UFI managing director and CEO.

“They all rely on trust. As organisers, venues and partners in the industry, our success is based on the trust our customers place in us. And Thailand’s global profile as a hub for international exhibitions has grown significantly in recent years, and our latest UFI research data show that the Thai market is well-positioned for additional growth in the years to come.”