‘Truly overwhelmed’, Woohah founder Arosh Fernando on investing in hybrid events

Arosh Fernando, founder of Woohah Productions.

When restrictions were introduced on March, Melbourne-based production company Woohah Productions made a decision that would transform the way they work and ultimately keep the 19-year-old business on its feet throughout the pandemic.

Woohah Productions founder Arosh Fernando decided to position the company as a leader in hybrid and virtual events throughout the pandemic.

It took four days for the team to create broadcast facility Studio45, which enabled Woohah Productions to pivot the upcoming Arnold Sports Festival, which was on the brink of cancellation, into a hybrid ticketed event that streamed online to over 3000 viewers worldwide.

When Stage 4 lockdown hit Melbourne in August, the team had to leave Studio45 and take their event business totally virtual, creating the Kasō virtual event platform, which hosted virtual conferences and award ceremonies through the use of 3D architectural programs and integrating with video-sharing platforms like Zoom.

In total, since initial restrictions began, the team has hosted over 88 virtual/live events, connecting over 81,000 people from 104 countries across the globe.

With Australia beginning to move out of restrictions, Fernando believes that virtual and hybrid events will still stick around for a while to come.

“We’ve been truly overwhelmed by the response Studio45 and our virtual event platform has had during the pandemic,” he said.

“It’s not only enabled Woohah Productions to stay on our feet, but we’ve been able to collaborate with other companies in the event space to keep their teams working too.

“As the country, and Victoria in particular, starts to re-open and physical events begin to make a comeback, we believe that virtual and hybrid events will still play a vital role in our company moving forward.

“We’re finding that companies who are investing in upcoming events are looking to mitigate risks and by creating hybrid and virtual events they’re setting up a fool-proof contingency plan.”