Trilogy Hotels has secured a deal with Schwartz Family Company which will see the Trilogy team manage operations for more than 1,000 rooms across four hotels in NSW and the ACT.
Hotels included in the deal are Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains.
This is the first deal announced for Trilogy Hotels since the launch of the business late last year by Scott Boyes, Grant Alchin and Tony Ryan.
Boyes, who is Trilogy’s CEO, said it was “an incredible moment for Trilogy Hotels”.
“This long-term agreement is a true meeting of the minds,” he said. “We each share a passion for the hotel industry and understand what hospitality can achieve when everyone is playing to their strengths.”
Schwartz said the deal will offer “the best of both worlds” with greater flexibility in terms of managing the four hotels, complemented by a franchise agreement with Accor to plug into their global distribution systems.
“I have known and worked closely with Scott Boyes and his colleagues at Trilogy Hotels for over two decades and they bring an outstanding level of experience, professionalism, and understanding of owners’ needs,” he said.
“Each of the four hotels that we’ve signed to Trilogy Hotels is different in location, style, markets and operation, and therefore I will look forward to Trilogy Hotels designing individual strategies to maximise the potential and returns for the assets.”
Alchin, who is Trilogy Hotels COO, said each hotel has much to gain through independent hotel management.
“Jerry is someone who can see the true potential of a property, and he’s not afraid to try new ways of exceeding the expectations of his guests,” he said.
“We’re excited and proud to be part of this journey with him.”