Townsville to tap the power of major events with new portal


Townsville Enterprise has launched a new platform designed to revolutionise how local businesses interact with event attendees ahead of the region’s calendar of major events in 2024.

The Eventify Townsville North Queensland Portal presents an opportunity for local businesses to showcase their activations, pop-up events, offers and deals in and around major events in Townsville.

Lisa Woolfe, Townsville Enterprise’s director of visitor economy and marketing, says this innovative approach to activating major events across the city will help to create a festival atmosphere that drives commercial outcomes.

“With global superstar P!nk coming to Townsville and attracting almost 20,000 out of region visitors, there is no better time to bring the city to life,” she said.

“We want to turn Townsville pink over the weekend and provide multiple reasons for people to stay a little longer and spend a little more.

“This is our opportunity to set the standard for events and we want to roll it out each time a major event comes to town.

“We are calling on all businesses to put their creativity to the test – pink cocktails, pink burgers, free bus transfers, new pink-inspired tours, dance parties and the list goes on.

“Eventify will then collate all these opportunities and share them with the community, our visitors and importantly the ticket holders.”