Tourism Whitsundays has joined the Association of Australian Convention Bureaux (AACB) increasing its representation to 18 business events destinations – the highest number in the association’s 36-year history.
“This is a very exciting time for The Whitsundays,” said Tourism Whitsundays CEO Tash Wheeler.
“Our membership with AACB will support the recovery and longer-term growth of our region’s visitor economy.
“This engagement will also raise the profile of our exceptional business events offering in The Whitsundays the Heart of Business Events and enhance opportunities for our operators.”
Insights from AACB’s Forward Calendar highlight the important role convention bureaux play in local recovery, with growth in the number of new domestic business events secured recording a 25 per cent increase compared to the position in July 2020.
“As COVID-19 continues to challenge the business events industry through lockdowns, border closures and gathering restrictions, the need to collaborate and learn from each other has never been more important,” said AACB CEO Andrew Hiebl.