Tourism Noosa has appointed Melanie Anderson as CEO, replacing Steve McPharlin who finishes up his 12 month interim contract in November.
Tourism Noosa Chairman Drew Pearson said they were very pleased to welcome Anderson in her new role.
“Melanie is a highly experienced leader within the Queensland tourism industry and her knowledge and experience in tourism will be an asset for not only our organisation but for our entire tourism industry,” he said.
“Tourism Noosa has engaged with Melanie in her previous role and we are looking forward to welcoming her to Noosa. We are confident that Melanie will carry on the great work that our organisation is doing for our tourism industry. Tourism Noosa is highly regarded for its approach to destination marketing and management, product development and its commitment to the environmental preservation of Noosa’s natural assets.”
Anderson’s most recent experience has been working for the Queensland Government as general manager of Tourism Industry Development within the State Department of Innovation, Tourism Industry Development and Commonwealth Games.
She also led the Queensland Government’s strategy to grow the tourism industry and create jobs by delivering Outback Tourism Infrastructure programs, including promoting the Year of Outback Tourism for 2019. These programs developed 30 new tourism products across Queensland.
“I am excited to take up the opportunity to lead Tourism Noosa and follow my passion to drive a more sustainable and innovative tourism experience for those lucky enough to live in and visit this beautiful region,” said Anderson.