Tourism body says $50m needed to market South Australia to the world

The South Australian Tourism Industry Council has called on the government to boost the marketing budget to sell South Australia to the world.

Speaking to the Advertiser, South Australian Tourism Industry Council chief executive Shaun de Bruyn said the budget needs a 40 per cent increase to $50 million a year to boost visitor growth.

“Unless our State Government further invests, we risk losing our competitiveness,” De Bruyn said.

“Now is the time for our State Government to further invest, with industry calling for the imminent State Budget to highlight a strong commitment to the visitor economy in South Australia.”

Foreign visitors numbers to South Australia dropped by 3 per cent in the 12 months to December 2018 along with a 3 per cent drop in expenditure, according to figures released last month.

“There is fierce competition both nationally and globally, and our growth is less than the national average,” De Bruyn said.

“This itself supports the argument that much more needs to be done if we want to remain competitive.”