Tourism Australia has headed to Las Vegas to showcase Australia as an incentive and association destination at IMEX America, marking the first in-person trade event it has attended since the pandemic struck.
Tourism Australia has been joined on the Australia stand by six industry partners including Arinex, BESydney, Darwin Convention Centre/ Northern Territory Business Events, Hyatt Regency Sydney, ID Events Australia and Melbourne Convention Bureau.
“Maintaining engagement with customers throughout the pandemic has been central to our strategy,” said Robin Mack, head of Business Events Australia.
“IMEX America is the first global trade show where we have been able to have an in-person presence since the pandemic started, marking a significant milestone towards recovery.
“We’re looking forward to creating new relationships, demonstrating Australia’s exceptional offering and showcasing why there’s nothing like Australia for business events.”