Controversial ticket reselling platform Viagogo is being banning from its from prime position in Google’s search results after a court ruling found the company engaged in misleading conduct.
The Federal Court ruling this year followed years of complaints from fans and artists about inflated prices, high fees and misleading claims.
The court found the Swiss-based company engaged in misleading and deceptive conduct by using the word “official” in Google advertising when it was not the official ticket reseller for a certain event.
Viagogo will still appear in searches, but not at the top of the page, which is reserved for results driven by paid advertising.
“This is why we have strict policies and take necessary action when we find an advertiser in breach,” a Google spokesperson said in a statement.
In a statement to the ABC, Viagogo said it was “extremely surprised” by Google’s decision.
“We are confident that there has been no breach of Google’s policies and look forward to working with them to resolve this as quickly as possible,” the company said.
Live Performance Australia welcomed Google’s move, saying it was good for ticket buyers, performers and producers.
“It’s good for the ticket-buying public, and it’s good for artists who don’t want to see their fans being disappointed or ripped off through dodgy ticket resale practices,” Evelyn Richardson, the chief executive of Live Performance Australia, told the ABC.