This Is Gold Coast kicks off with $40m potential business

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This Is Gold Coast has welcomed hosted buyers from international markets including Singapore, Malaysia, USA, UK, New Zealand and Japan.

Destination Gold Coast’s This Is Gold Coast kicked off today with a group of 80 domestic and international buyers taking part in the largest program hosted by the city since before the pandemic.

This Is Gold Coast welcomed delegates from key domestic and international markets including Singapore, Malaysia, USA, UK, New Zealand and Japan.

Destination Gold Coast CEO Patricia O’Callaghan said This Is Gold Coast was perfectly timed to capitalise on the pent-up desire for delegates to meet again face-to-face.

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“Business events is a sector built on face-to-face interaction, and we are hearing loud and clear from our partners and delegates that nothing beats human connection,” O’Callaghan said.

“This annual event is a cornerstone for the business events sector, and this year, we are incredibly proud to showcase some of the Gold Coast’s newest accommodation and event spaces blended with fresh experiences and offerings.

“Eighty fully hosted buyers hailing from domestic and international markets will get the opportunity to connect with our local partners and rediscover a city that is quickly becoming a hub of visionary thinking and one of world’s most exciting business events destinations.”

The combined potential of the buyers is estimated to be worth more than $40 million in future business events for the city.

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Selina Sinclair, Destination Gold Coast’s Head of Business Events, welcoming buyers at the start of the three day program.

The program will be accelerated by a strong Knowledge Program that will showcase the innovation and entrepreneurship that is shaping the Gold Coast into a smart and sustainable city of the future with keynotes from the City of Gold Coast and the Gold Coast Health and Knowledge Precinct.

Destination Gold Coast has so far confirmed more than 70 business events for 2022-23, worth $95 million in economic value for the city.

“We’ve received an extraordinary level of interest to attend This is Gold Coast and we’re ready to deliver a memorable event in The Imagination Capital of Australia, leaving no doubt for decision-makers and buyers that we’re the best choice for business events in Australia and globally,” said Selina Sinclair, Destination Gold Coast’s Head of Business Events.