The Sebel brand arrives in the Whitsundays

The Sebel brand has arrived in the Whitsundays with the opening of The Sebel Whitsundays Airlie Beach.

The Sebel Whitsundays Airlie Beach features 54 newly refurbished apartment-style guestrooms, along with a 15m resort-style swimming pool and heated outdoor spa, fitness centre and outdoor dining area with barbeque facilities.

“We are excited to bring The Sebel brand to the Whitsunday,” said Accor Pacific CEO Simon McGrath.

“The Sebel has a long-standing reputation for delivering exceptional accommodation and an outstanding service experience. It brings quality and credibility to the serviced apartments sector, which is rapidly growing in popularity.

“We’re seeing strong visitor numbers at our Whitsundays properties and we’re forecasting greater growth with Queensland border restrictions now easing.”

The Sebel Whitsundays Airlie Beach has joined the Accor portfolio following the signing of a franchise agreement with the Australian-owned ‘at Hotel Group’.

“We’re confident this regional tourism asset will operate with great success under Accor,” said At Hotel Group managing director Jeff Aquilina.

“Accor’s brands have well-established reach and global strength and this translates to strong brand awareness and market penetration. Partnering The Sebel brand with this property is a natural association.”