THE LUME Melbourne will set up a permanent home at the Melbourne Convention Exhibition Centre (MCEC) in 2021.
THE LUME Melbourne transports guests into the world of the artist, bringing to life epic-scale masterpieces woven together with musical soundscapes, aromas and themed food & beverage offerings that can be enjoyed from inside the gallery.
The founder of Melbourne-based creators Grande Experiences, Bruce Peterson, says THE LUME Melbourne is the answer to Australians’ growing appetite for new cultural experiences.
“The cultural scene is vastly changing as visitors demand new experiences,” he said.
“We have been at the forefront of this movement globally as our popular exhibitions have quickly moved from artefact based, to multimedia, to now multi-sensory/experiential. Today, we engage many more new audiences internationally in art and culture through this style of experience.”
THE LUME Melbourne will open in Autumn 2021 with its inaugural experience featuring the works of Vincent Van Gogh
MCEC chief executive Peter King said the partnership provides an opportunity to draw people back to Melbourne.
“Through partnerships like THE LUME Melbourne, MCEC is working to attract visitors to Southbank, where they can soon enjoy an immersive experience followed by the food, wine and shopping that makes our precinct such a destination,” he said. “Activity like this benefits everyone.”